After workweek ofrumors and speculation , Apple has officially bought Beats By Dre for $ 3 billion . The pile include both Beats ’ immensely lucrative headphone stage business and the latterly launch streaming audio service of process . Beats founders Jimmy Iovine and Dr. Dre will join Apple . That ’s correct , Dr. Dre figure out for Apple now .
There has been a lot of speculation about what exactly Apple want with Beats , and the truth is that it ’s probably just a really dear steal . Beats makes a lot of money , which Apple knows because Apple sell loads of the headphones through its retail outlets .
Of interest , however , is Apple SVP Eddy Cue ’s statement from the release .
“ medicine is such an crucial part of Apple ’s DNA and always will be , ” say Eddy Cue , Apple ’s fourth-year frailty president of Internet Software and Services . “ The gain of Beats will make our music lineup even better , from barren cyclosis with iTunes Radio to a world - course of study subscription service in Beats , and of course buy euphony from the iTunes Store as customer have loved to do for years . ”
For some time , people have been wondering when Apple would plunk wholeheartedly into the streaming music business and it appear that it ’s going to use Beats ’ existing military service as its tag in , rather than assay to dismantle Beats and build a new alternative . There will be , for the time being at least , three different Apple - owned music services : Beats Music , the iTunes Store , and iTunes Radio .
The Beats Twitter proudly announced the deal with a reference to a great Sung .
https://twitter.com/embed/status/471751382244937728
Now the question is what form of roles Dre and Iovine will take at Apple . Both are experienced medicine moguls so they could lend some of that expertness to Apple ’s medicine services . It ’s by far the big Apple acquisition of all fourth dimension , so it ’s hard not to think they ’ve got more in mind than but buying the subsist Beats business .
Update :
9to5Mac obtainedTim Cook ’s varsity letter to employee . These are the choice paragraphs :
Cook to employee on Beats bribe : ‘ I go for you are as excited as I am about this new chapter in our history ’
Beats Music was built with deep respect for both artists and fan . We call back it ’s the first subscription service to really get it right . Both Apple and Beats think that a great medicine service requires a strong editorial and curation team , and we will continue to amplify what we do in those areas . The plus of Beats will make our incredible iTunes lineup even well , hold out the worked up connection our customers have with medicine .
The Beats Music team will describe to Eddy . The team will be getting to know each other better in the weeks onwards , and we are very worked up about the possibilities for the time to come .
Beats Electronics has become the stain of choice for headphones and loudspeaker in both the music and sports human beings , just five year after its launch . They are among the most democratic and highest - place third - party products sold today in Apple ’s retail and on-line stores . We see an unbelievable opportunity to institute Apple ’s fabled design and engineering capabilities to these popular products under Phil ’s leadership .
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