Apple would really care you to know that its products are the gateway to a happy family . On Thursday , the companylaunched a new Thomas Nelson Page on its website dedicated to families . “ You want to do what ’s best for your family , ” the varlet reads . “ So do we , ” it affirms .
Apple ’s new Sir Frederick Handley Page is a breakdown of all the mode parents can control and orient their kids ’ experience on Apple products . The Sir Frederick Handley Page details a bunch of different Apple features and products that ostensibly help you “ be one big happy , salubrious family . ” And not all of them signal a bleak time to come in which kids have an unhealthful relationship with engineering science . For instance , Apple indicate out how the iPhone ’s Do Not raise up While Driving characteristic ensures user do n’t get distracting telling while they ’re on the road . But some of the heel perks and features do n’t read as in spades overconfident .
One subhed—“Know where your kids are , 24/7”—details all the ways parent can forever surveil their children . While not explicitly pernicious , never-ending reconnaissance mission does n’t needfully read as the behavior of a happy and hefty sept .
Apple has n’t shared its motivations behind this fresh page ( we ’ve reached out to Apple for more information ) , but it ’s not coming out of nowhere . It followsan clear letterfrom investors that raised fear about engineering ’s harmful event on children . “ There is a developing consensus around the world including Silicon Valley that the possible long - terminal figure consequences of new technologies need to be factor in at the starting time , and no company can outsource that duty to an app designer , or more accurately to hundreds of app interior decorator , none of whom have critical mass,”investors write , urging Apple to figure out right approaches to parental control options .
Apple responded , noting it is working on young way of life parents can control their kids ’ tech usage . “ We think deeply about how our products are used and the shock they have on user and the people around them,”Apple said in a statement . “ We take this province very seriously and we are committed to meeting and outmatch our client ’ expectations , especially when it come to protecting kids . ”
On Apple ’s young page , the company says it is “ continually plan new features to help check that kids expend [ Apple product ] in the ways [ parents ] want . ” However , the page itself reinforces an argument that some Apple investor ( andpossibly many parents ) do n’t appear to consort with : that Apple ’s products are already dependable for kids and parents . The page implies that this is a communication problem , and that with good PR Apple can set the criminal record straight .
It ’s not a Bad matter for Apple to detail all of its crime syndicate - centric feature in one hub . And it would be financially disadvantageous for Apple to outright promote the great unwashed to pass less fourth dimension stare at iPhones and iPads . But it ’s still hard not to see the irony here . Like most technical school companies , Apple ’s root to all of our technical school problem seems to be … more technical school .
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