With recruitment levels sagging , the U.S. Army is last the hyper - synergistic route with an observational new store that ’s properly out of the Apple playbook . That is , if Apple Genius Bar employees greet customer with Apache attack helicopter simulators , full - scurf Army fomite mock - ups , and wrap - around 270 - stage telecasting screens , rather of those paperless receipt electronic scanner things .
“ If you suppose of a authoritative enlisting center field , [ all of ] its forms and pamphlet are about as exciting as the mail federal agency , ” said Marc Babej , partner at selling consultancy Reason Inc. “ Why talk about it when you’re able to show it . ”
So instead of campy handout , potential Army recruit will get an accurate , interactive internal representation of what await them on today ’s field of battle . By the Amy ’s definition of “ realism ” that include battle simulators , replica firearms and America ’s Army , the 2002 video biz that lets players act out field of battle scenarios DOOM - manner . In a word , game - not maiming and violent death . The first interactional Army memory board positioning has yet to be established , a voice said .
All I ask is , when this does n’t act , what ’s next ? Never - ending WWDC Baghdad keynotes ? Black polo-neck torso armour ? iPhone manipulate UAVs ? More “ gold rush ? ” What ? [ BrandWeek ]
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