We knew it would n’t be long before someone from AT&T leaked a policy memorandum vis - a - vis the iPhone 3 G ’s July 11 launch . As well as all the roving provider’spricing detailsfrom yesterday , the papers contains a scrap more information , such as how many iPhones each client can walk out with ( that ’ll be three , then , so if anyone at Gawker HQ is experience generous , only Frooch , Matt Buchanan and I are still sans jesusPhone ) , and what to do with all existing 2 G phone promotional literature .
https://gizmodo.com/iphone-3g-pricing-and-activation-details-30-unlimited-5014764
- Confidential AT&T Information . For home Distribution Only . * * *
AT&T and Apple today announce that the iPhone 3 G will be available in the U.S on July 11 . iPhone 3 G combines three products into one little , lightweight gimmick : a revolutionary fluid phone , a widescreen iPod , and it puts the Internet in your pocket with the good e - postal service , web browse , search and maps applications ever on a mobile phone .
The new version of the iPhone rein the power of AT&T ’s broad and powerful 3 gee wandering broadband connection , which offers 3 GiB mobile phones download upper of up to 1.4 Mbps .
Key gimmick Features :
Operates on Wi - Fi , EDGE , and 3 G networks
New enterprise einsteinium - chain armor capacity with documentation for Microsoft Exchange ActiveSync
New iPhone software development outfit ( SDK ) to support new innovative applications
observe : 2 guanine iPhone customer will be capable to download the iPhone 2.0 software from iTunes which enables young features such as admittance to collective e - mail via Microsoft ActiveSync .
New Activation Process and BRE :
The iPhone 3 G will be trigger off at point of sale when the gimmick is purchase , in store . The BRE menstruation will change from 14 days to 30 days and will require the gimmick to be returned to place of purchase before service is cancel .
Pricing and Plans
machine Pricing :
$ 199 8 GB and $ 299 16 GB for unexampled activation and qualified raise with 2 - year agreement .
information Plans and Pricing :
The iPhone 3 G will be activated on be AT&T voice rate plans , but new datum plans have been created for the 3 G equipment .
All iPhone 3 G customers are require to have one of the fresh datum plans and qualify vocalism plan .
client intending to use the iPhone 3 G for access to corporate e - post , business concern software , or access to corporate intranet are required to activate with Enterprise Data Plan for iPhone .
The 2 G data charge per unit plans will remain uncommitted for 2 G equipment until further notice .
IRU service of process rebate for both voice and information cooking pan will utilize to iPhone 3 G , but not 2 G iPhone .
CRU service of process bank discount for spokesperson and data will employ to both 2 G and 3 G , when on a modification data plan .
IRUs will not get a deduction on gimmick purchase for 2 thousand or iPhone 3Gs .
Data Pricing will be as surveil :
Consumer Data Plan ( must be lend to qualified vocalism program ):
$ 30 – Unlimited Data ( tocopherol - ring armour / Web ) , includes Visual Voicemail
enterprisingness Data Plan ( must be add to qualified voice plan ):
$ 45 – Unlimited Data with personal and corporate e - mail , web , admit Visual Voicemail
kick upstairs Eligibility and Qualified Upgrade Pricing
Upgrade eligibility will be specify based on stock upgrade eligibility principle . customer must be raise eligible to take in the qualified upgrade pricing . However , not all customers will be certified rise . AT&T has not determined the damage of the 3 GB gimmick for non - qualified upgrade .
All client will be ask to sign a 2 - year accord . There will not be a “ no commitment ” price for the iPhone 3G.
Note : When the 3 G gimmick launching , all active postpaid customers in salutary standing with a 2 gramme iPhone will be eligible to encounter the dependant raise pricing for a 3 G twist regardless of service term of office . ( Customers that would not otherwise be eligible due to tenure will be made eligible at launching ) .
Activation Process
The new 3 GiB twist will be activated in store in both AT&T and Apple stores . Customers must accept AT&T and Apple Ts & Cs , sign a 2 - year agreement , and pick out the data plan for the iPhone 3 G before leaving the storage . The current iTunes energizing outgrowth will no longer be require for iPhone 3Gs , however a short tether summons to unbrick the 3 chiliad gadget will be performed in all AT&T stores ( tether cords will be ply ) . Apple stores will also execute this tether summons , however in the case that a customer ’s gadget is not tethered in the Apple store , their gadget will be inoperable until they get home and tether through iTunes . Prepaid and foot Your Plan will not be admit on the 3 G equipment .
The SSK has been alter to allow customer interested in the iPhone 3 one thousand to enter their data , select rate plans and data plan , and print a document that will tolerate COR reps to promptly get at the customer ’s selective information in OPUS and economise time for data entry in the activation process .
Note : In the interim , 2 G iPhones will keep to be activated via iTunes – BAU . This is also straight for existing AT&T customers who receive a 2 G gimmick as a endowment , handwriting - me - down , etc . and like to activate the twist . Existing AT&T customers who shift to the 2 G iPhone must tether through the iTunes process to begin using the equipment .
Compensation
Because the 3 gm gadget will be actuate in store , compensation for the 3 GiB gadget will be BAU . COR reps will receive recompense for acclivity and new activations with a 2 - year agreement .
buy Limit
The gadget leverage boundary will stay on three ( 3 ) per client for iPhone 3 G in AT&T stores .
Allocations
If allocations are involve at launch , supply strand will apportion based on January - April sales rates applied on a store - by - store base .
Direct Fulfillment
The DF tool will be useable at launching in COR for iPhone 3Gs . Customers will be required to devote for the gimmick when the parliamentary law is place and the phone will be ship to the store in the customer ’s name .
live Stock of 2 yard twist
We will carry on to sell 2 M devices until strain is deplete .
Return insurance
2 G Devices
customer who recently purchased a 2 thou iPhone may want to come back their gimmick once they hear about the 3 gram model and price point , but the young gadget will not be usable instantly . Since the proclamation and launching will be about 30 days apart , we could drop off some customers who are within their BRE period and want to return their twist before their 14 days pass away and wait for the new 3 G twist . We must recognise and address their desire to get the just gimmick for them .
Here ’s how AT&T will treat 2 G iPhone homecoming :
If a client purchased before 5/27 , we will follow BAU appendage – no machine returns . However , all postpaid 2 GB iPhone customers in good standing are upgrade eligible , so these customers will stipulate to upgrade to a 3 G iPhone when it is available .
If a customer purchased on or after 5/27 ( within the 14 - day BRE period before the intersection announcement on 6/9 ) , we will get them exchange their 2 gramme iPhone for an iPhone 3 G before August 1 . This think that after we launch the 3 gigabyte model they can come back their 2 G iPhone , pay the 10 % restocking fee , and purchase a new iPhone 3 G before August 1 .
Note : This modified getting even policy apply only to customers who purchase from AT&T stores .
3 gee equipment
The return policy for 3 G is changing from 14 mean solar day to 30 day for both Apple and AT&T memory board .
To cancel service within the first 30 days , the client must return their equipment to the place of purchase ( no exclusion ) .
If the customer set off service after 30 Day , they will be charged the ETF . The client is not required to return the gimmick to scratch after 30 days .
Special note Regarding 2 G twist
After the iPhone 3 G launches , activations of 2 constant of gravitation iPhones for Modern AT&T customers can be performed in COR stores or in the exist iTunes tether cognitive operation . COR reps will receive recompense for activations of new AT&T client done in storage .
2 G upgrades will continue to be activated via the existing iTunes tether process .
Existing 2 G data plans will remain uncommitted for 2 gravitational constant devices until further notice .
Note : 2 G iPhones are out of stock in the DC , and the Direct Fulfillment tool for 2 grand is turned off . 2 G iPhones have been removed from the “ myRewards ” incentive catalog .
Merchandising / Marketing
Current 2 G iPhones should rest on twist fixtures in computer memory . Do not take away 2 gigabyte demo gadget until further notice .
3 G demonstration will be pull out from stock when they arrive follow BAU process for display devices .
Video loop content will be press to memory when it is available .
New sour grass and retrofit kit will be provided for existing iPhone fixtures .
The play along merchandising element will be in memory board for launch :
Rate pamphlet and showing rate circuit board
22 x 28 poster
Window banner
Duratrans – will be useable for markets to order
Coming presently : Posters and banners are TBD
take
gadget training , including feature and functionality , will be available via My CSP by 6/13 .
OPUS education will start no later than 6/20 and will be delivered via the Learning Edge .
Launch readiness grooming , admit last minute details , will be conduct the week of launching ( if needed ) via RSM or Centra academic term .
Communications / My CSP
All iPhone - colligate communications , inclusive of breeding annunciation , will be posted to My CSP . Login and access are via the “ Everything iPhone 3 G ” ad quad . Or search on either keyword “ iZone ” or keyword “ iPhone 3 G ” to locate .
Launch plan
Support logistics for launching day will mirror last class ’s iPhone launch :
Letters will be sent to all landlord under VP / GM theme song for in advance observance of fund 60 minutes , crowds expected , possible parking issues , etc .
certificate will be provided for locations requesting armed police force or unarmed , uniformed guard .
Manager checklist will be provided to support RSMs to set expectations and help them be devise to complete all required military action .
Documents will be posted on iZone to let RSMs make love when to expect manner of speaking of launch support materials .
Job descriptions for key launch day functions will be provided for : Back Office Manager / Inventory Runner , Crowd Manager , Greeter , Product Demonstrator , and Security Support .
AppleAT&TiPhoneiPhone 3 g-force
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