“I didn’t want to create a skincare brand just because that’s what you’re supposed to do,” Yarbro, 25, tells PEOPLE. “If I was creating something, it had to be adding value and offering something unique to the industry.”
The lineup: theCentella & Green Tea Hydrating Gel Cleanser($20),Niacinamide & Maracuja Daily Support Moisturizer($26),Mandelic Acid & Rice Bran Gentle Exfoliating Serum($24),Salicylic Acid & Sea Kelp Pore Clearing & Oil Control Serum($24) andRetinol & Rainbow Algae Repair Serum($30).
Hyram Yarbro: “It was so cool. I learned more about the complexities of individual ingredients. One of the mind opening parts of it was learning about the sustainability and sourcing processes of each of the ingredients that we use. When you look at an ingredient list, you have no idea where they are coming from or how they are sourced. I found it fascinating to have control over that.”
PEOPLE: I can imagine you had very high standards when it came to testing each product.
PEOPLE: If someone could only invest in one product from the collection, which would you recommend?
PEOPLE: You’re so vocal about the importance of SPF in a skincare routine. Are you working on one for your brand?
HY: “I have a formula that I’m testing and going through the FDA process. It’s tricky, because the specific standards I have for sunscreen are really, really difficult to meet. I only have one chance to get sunscreen right. And it’s a difficult thing to get right! I’m loving the formula so far, but I’ve always felt that if I’m going to release a sunscreen, it has to be a unique experience that you haven’t had before. So that’s going to be coming next year.”
PEOPLE: Now being a brand co-founder, do you have plans to change or scale back on your TikTok and YouTube content in any way?
HY: “YouTube is where everything started. It’s what I’ve always loved doing. So I plan on posting videos for a long, long time. I think what building a brand has taught me is how to overwork myself. It’s difficult to keep up with the cadence of posting. At the beginning of last year, I was posting five to six times a week. That is not sustainable while building a brand. So I won’t be able to post as much. But I still plan on posting the same type of content, like reaction videos. They are definitely something I want to keep doing.”
source: people.com
