How much would someone have to pay you before you willingly swapped your phone for a BlackBerry ? The Canadian phonemakeris hopingthat number is less than $ 600 for iPhone substance abuser , because that is how much they are inclined to give people to trade in their Apple phones for a shiny , hearty Passport .
From December 1 to February 15 , iPhone users in North America can merchandise in their Apple phones for a BlackBerry Passport and find a hefty payout . Anyone with an iPhone 4S or high-pitched in workings stipulation will get a base pith ( $ 400 if you have the iPhone 6 ) , plus $ 150 for citizenry in the U.S. and $ 200 for Canadians .
need the tidy sum ? Here ’s how you get it : Buy a BlackBerry Passport on the company ’s website or Amazon . Then direct proof of leverage and your iPhone to BlackBerry , and the fellowship will broadcast you a prepaid Visa card with the money on it within six weeks .
And … then you ’re stuck with a BlackBerry Passport . Of course , if you ’re one of the people who set about $ 600 back , you could always use the money towards another phone off - contract bridge ( you have to bribe the Passport though , too , so that ’ll cut into your promo deal ) .
Offering promotion to get people to swap phones is n’t unprecedented , but this is a new , intense , and honestly kind of sad level for the once - mighty purveyor of keyboarded phones . The Passportisn’t a high-risk headphone , but it ’s so undesirable that BlackBerry is swing John Cash to get people to expend it . I can not think this is a skillful business concern exemplar . Then again , as Bobby Dylan once sang , “ If you ’ve catch nothing , you ’ve get nothing left to fall behind . ” BlackBerry is at introspective - yet - confrontational folk rock and roll degree of fucking it right now .
At this stage , BlackBerry ca n’t revive itself by making a whole but unluckily and ineluctably square - regulate smartphone and hoping multitude will wish it again . It needs to do something far more drastic . At least the company is mindful it needs to do something splashy .
Personally , I ’ll wait to see if they get up into the $ 1,200 range . [ CBC ]
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