We do our damnedest to stay up on thebest new apps , but sheesh , the mess of options drives even nerds like us batty . We team up with our Quaker at Wired to put some order to the sprawling rabies .
The App Guide is available today on newsstands , Wired.com , and of course , as an iPad edition . Inside we ’ve boiled the hundred of M of available apps to the 400 best — let in everything from time - burning games to productivity - improve tools . You ’re welcome .
This hebdomad we ’ll be featuring content from the app guidebook on Gizmodo — but there ’s oodles more so pass over toWired.comor pick a copy up for yourself . To kick it off , here ’s Brian X. Chen ’s essay “ The Numbers Game . ”

The big three mobile players are perpetually bragging about the insane quantity of apps they have . Here ’s why it really weigh .
There ’s a ground Apple , Google , and Microsoft continue to gasconade about the mind - boggling numbers from their app stores – 425,000 , 250,000 , and 30,000 uncommitted apps , respectively , and one million million deal . At the starting line of any young platform state of war , quantity trumps quality .
That was the case for the videogame console wars of the 1990s . In May 1995 , Sega of Americalaunched the Saturn , the first 32 - mo videogame console in the US , several calendar month forwards of docket . In the face of aggressive selling from rival Sony for its forthcoming 32 - bit PlayStation , Sega decided to get a head start on the competition .

One problem : There were almost no game . The Saturn was a superb slice of hardware , but because of the tight - tracked release , plot developers , who were still prove to figure out how to code for the Saturn ’s dual - core processor , did n’t have their title quick . This get far-flung frustration for both developer and gamers and saddle the console with a short stain range .
Though the PlayStation was nowhere near first to grocery store , it hail out on schedule in former 1995 , trailed by the Nintendo 64 the next year . A respectable library of title of respect accompanied each . developer and consumers feel comfortable get on plug-in , and by ‘ 97 those two cabinet were combat for domination . Sega quietly discontinued the Saturn in ‘ 98 .
like scenario have meet out throughout the technical school Earth over the retiring few decades . company with better hardware or that do to market first lose to competitors who simply had more depicted object : Betamax fell to VHS , HD videodisk to Blu - ray , and , on the background , Apple to Microsoft .

Once the numbers reach a decisive point , developers and consumers put their money where it will be best spent , and the platforms ’ fate are seal . Apple does n’t expect you to look at more than a tiny fraction of the App Store ’s 425,000 titles . When you think about it , even the relatively low 30,000 - app tally for Windows Phone 7 is huge . But those numbers symbolize chopine certificate : “ We ’re not going anywhere . ”
At some point , though , caliber becomes more important . If a company does n’t promptly and consistently back its numbers with smart user experience and ongoing improvements , it opens the doorway to more advanced competitors . This is technical school , after all ; no lead is secure .
MySpace once surpassed even Google.com and Yahoo Mail as the most visited web site in the US . It had the numbers . But the fellowship commence disregard quality and foundation and started layer on ads , specially after News Corp. acquired it for $ 580 million in 2005 . Despite arriving much subsequently , the initially ad - gratis Facebook offer a good social experience . And every few weeks it would crowd out Modern tools and options – game , crying messaging , software widgets . The established platform stumbled , and the higher-ranking one took over .

The big battle now , apparently , is between iOS and Android , though Windows Phone has insure a beachhead – partly through innovation but mostly because of the legion developer partnership Microsoft has by virtue of its massive win over Apple on the background .
What does this all mean for consumers ? They can buy into any of these three political program and be comparatively certain that their nomadic twist wo n’t shortly be disused . adult app numbers also ensure a heavy investing : The more package a smartphone platform has , the less likely that user will require to buy an extra piece of hardware to get the job done . ( The same ca n’t be suppose for anyone who snuff it with WebOS , which HP sent to the grave in August . )
In fact , this three - role player social organisation could be a sign that the wandering industry has transition from an uncertain nouveau-riche to a more established forcefulness . As an industry matures , mergers and bankruptcies frequently lead to a ruling triumvirate surrounded by a few minor players . In the US machine industry , it became Ford , General Motors , and Chrysler . In airmanship it ’s United , Delta , and American . In the smartphone world , it ’s iOS , Android , and Windows Phone . They ’ve get the numbers to prove it .

Brian X. Chen is a former reporter for Wired and the generator ofAlways On : How the iPhone Unlocked the Anything - Anytime - Anywhere future tense – and Locked Us In .
The App Guide is a joint speculation between WIRED and Gizmodo , two quondam friends who care to make awesome subject together ; it ’s available on newsstand all over creation , on Wired.com , and in iPad app mannequin .
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