How often do you find yourself cruising through the apps on your smartphone and wondering : How did they do that ? Welcome to the Great Apps serial publication , inspired by theIntel AppUpSM developer program . First up ? Hipstamatic , the preferable television camera app of analog nostalgists and digital enthusiasts likewise .
In just under a year , Hipstamatic has become a wildly successful centerpiece for software development company Synthetic Corp. The app , which wittily mime an one-time - schooling photographic film camera — the kind your dad was always dragging out on syndicate vacations , and which always yielded unpredictable shots — has helped introduce classic lo - fi picture taking to a whole generation of snap - happy fresh - telephoner .
The story of Hipstamatic ’s foundation give-up the ghost as such : Back in the ’ 80s brothers Bruce and Winston Dorbowski create a simple plastic camera , meant to be less than a roll of film . They release just 157 of the Lomo - similar model , send for the Hipstamatic 100 ( see where this is going ? ) , before being wipe out by a drunk number one wood . tight onward to 2009 when Bruce and Winston ’s older buddy Richard , starteda blog dedicated to his siblings’memory and their camera . For years lo - fi fiend heard rumour of the mythic Hipstamatic . Brother Richard copped to possessing three of them .
Enter Ryan Dorshorst and Lucas Buick , a duo of art school Kyd release software system developers looking to “ redefine the personal line of credit between analogue and digital picture taking ” via mobile and societal platforms . In the developers ’ own parole , “ The idea of a span of guys from nowhere that set out to innovate and pep up an intact industriousness could n’t have mayhap hit any closer to family . ” One route tripper to northern Minnesota later and they had their hired man on the holy Holy Grail of vintage photographic camera . And so Hipstamatic for the digital age was support . Well , at least that ’s what the selling the great unwashed at Synthetic Corp say .
Whether the story is genuine , or a apt forwarding , it appears to have work . Hipstamatic has been an undeniable smasher for Synthetic Corp. Community director , Maria Estrada told Pocket - lint“Within the first month it started grow hype and making it to the top 10 apps in a few countries . Then we started seeing pictures kill up on Facebook and realized that … this was bigger than us . ”
Much bighearted , actually . Hipstamatic has become one of the most downloaded apps for iPhone , with over 1.4 million mobile user globally , in part because it stay to bring a refreshing horse sense of whimsy , and a trenchant linear perspective to a field that can be cold and technical . Estrada die on to say “ We are rooted in the impression that fine art should be approachable , and that most masses are originative until they ’re tell otherwise . We pose out to impart the magnate of creativity back to hoi polloi by changing the way mass see and receive the world , capture memories , and share them with booster , folk , and the world . ”
And Hipstamatic does just that . It ’s amazing that something as seemingly trivial as a digital effect filter can understandably come across with so many masses , but with a few shrewd pattern choices , a fully attached developing team and an preternatural ability to rap into collective nostalgia , Hipstamatic has truly realise its place on top .
The Great Apps Series is inspired by Intel . Have you developed the next Great App ? fall in the Intel AppUpSM developer programme and you could get up to $ 25,000 in financial support so you could develop and distribute your app to multiple app shop power by Intel AppUp!Click here to sign up and submit now .
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