chirrup CEO Elon Musk has confirmed that he was the one responsible for for covering up the “ w ” in Twitter ’s name with a white tarp a few years ago — and he ’s done it again . This is how fresh “ Titter ” was born .

Longtime Musk watchers are well - cognizant that the tech billionaire , one of the rich multitude on Earth , has the humor of a minor youngster . give that one of his preferent caper revolves around the countersign “ tit , ” it fare as no surprisal whenpictures of the Twitter headquarters sign in San Francisco start up online with the “ w”covered with a white tarpaulin . Musk did n’t take responsibility for the signaling at the time , but his influence was palpable .

While the unexampled “ Titter ” sign debut to praise from Musk fans , Twitter ’s landlord was not amused . As told by Musk , Twitter ’s landlord said the company was lawfully require to keep the name “ Twitter ” on its sign . The billionaire ’s solution : Paint the “ w ” a setting people of colour . “ Problem solve ! ” Musk declared on Sunday night .

As frequent Musk watchers know, the Twitter CEO thinks he’s hilarious.

As frequent Musk watchers know, the Twitter CEO thinks he’s hilarious.Screenshot:Jody Serrano / Gizmodo / @ElonMusk

Our landlord at SF HQ says we ’re legally necessitate to keep sign as Twitter & can not take away “ tungsten ” , so we paint it background color . Problem solved!pic.twitter.com/1iFjccTbUq

— Elon Musk ( @elonmusk)April 10 , 2023

And then , of course , come the punchline .

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“ They tried to strangle our titter 🤭 ” the head of the societal media platform twinge ( titted ? ) .

I mean , I gauge . I do n’t regain it that funny , but to each their own . According to theMerriam - Webster dictionary , “ titter ” intend “ to express joy in a queasy , moved , or partially inhibit manner . ” However , considering Musk ’s rail platter with making dumb jokes , Gizmodo believes it is highly unlikely that the Twitter CEO require us to take the word at face time value .

Other trick Musk has made on Twitteron this subjectinclude create a new university called the“Texas Institute of Technology & Science,”whose acronym would be , of course , “ TITS . ”

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“ It will have heroic merch , ” Musksaid on Oct. 29 , 2021 in reference to his new school . “ Universally admire . ” ( The new school never happen , like many of Musk ’s ideas ) .

It will have epic merch

— Elon Musk ( @elonmusk)October 29 , 2021

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In addition , last class Muskpolled his followersover whether he should change Twitter ’s name to “ Titter . ”

Renaming Twitter as “ Titter ” and going against his landlord ’s wishes does n’t exactly sound like the best design right on now , though . Back in January , landlord SRI Nine Market Square LLC sued Twitter for $ 6.7 million in unpaid rentfor its San Francisco headquarters and other damages . That same month , Twitter got action in the U.K. by the Crown Estate , which manage the properties owned by King Charles III , for not ante up rent on its London office .

Since Musk dispatch his $ 44 billion purchase of Twitter last October , the troupe hasbecome recognize for not paying its billsand huckster to slim down the costs of its contract . At one point in “ unexampled ” Twitter ’s recent history , employees were forced to impart in their own toilet paper to the company ’s rank offices afterMusk laid off all the janitors .

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While all of those incident blow out of the water people familiar with old Twitter , they come as no surprise to those intimate with the “ newfangled ” Titter , which is unfortunately becoming know as a big jocularity .

Update 2025-01-20 , 10:05 a.m. ET : This spot has been updated to include the Merriam - Webster definition for “ titter . ”

Elon MuskHyperloopOperating systemssoftwareX ( Twitter )

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