Soylent , the gunpowder - based “ food intersection ” slash “ meal refilling ” that becameall the ragefor joyless Silicon Valley employee in recent years , will soon be propose in Walmart computer storage across the US .
Perthe Verge , Soylent ’s maker Rosa Foods announced on Wednesday that it is bringing the signature tune brand name of packaged , flavour sludge — which take its name from the disheartening 1973 dystopian film Soylent Green , where it ’s eventually revealed the product ’s primal component is uh , “ long pig”—to 450 Walmart stores across the country . Soylent CEO Bryan Crowley added in a statement that the move is “ a significant step in providing more slipway for consumers to get access to our brand name , ” amplify beyond its current locating in7 - Eleven stores .
PerBusiness Insider , Crowley added that he hopes the rollout will serve make “ unhealthful and unsustainable food for thought voids disused for consumers everywhere . ”
This is a curious rake . As the Atlanticwrote in 2016 , the idea that Soylent can in reality replace meals just by check off a list of nutrient is widely deride by nutritionists . The concept is reallymore of an indictmentof the kind of dieting pushed by big box storehouse like Walmart , which tend to put up unhealthier food for thought than food market stores at a low price .
In any case , repast replacement product are not a new concept . Soylent ’s original winner was really rebranding them as a way of life for overworked Silicon Valley engineers to trim down out meal times so theycould munch harder , which is a deeply cheerless concept . The beneficial affair that could be said about it is that it’shealthierthan a bad dieting , but using it as your default repast go - to rather than an occasional meal replacement might bequeath youhaunted by the absenceof real food for thought .
Soylent ’s had a turbulent few years : While Silicon Valley keeps onpumping moneyinto the caller , it ’s beenbanned in Canadafor not meeting “ meal replacement ” requirements , andits CEO resignedin December 2017 .
In any font , Walmart ’s Soylent will initially be available in three flavors , if you ’re into that : Cacao , Vanilla Latte , and Coffiest . The original flavor , whichBusiness Insiderdescribes as “ systematically ‘ okay ’ at best , ” will not be available .
[ The Verge / Business Insider ]
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