I was grumpy afterGoogle I / Olast calendar month . I thought , what is the stage of all this hokey intelligence agency if it ’s hurt my Android experience now ? Then I catch myself excited over similar AI features Appleannouncedfor the iPhone at WWDC .
I figured it resulted from being at Apple Park and enjoy a downlike but curt chocolate croissant at Cafe Mac . But as sentence passed at the developer conference and I became more conversant with what was come down the line , I distinguish I ’d adopted a sure assent . I did n’t feel as resistant to the idea of Apple Intelligence as I did to AI sitting in the press box at Google I / O. The branding was dear on Apple ’s part . It ’s less harrowing thanGemini ’s forceful existenceand a bit more ask over with its proposed user - friendliness .
iOS 18won’t be out for several more month , and most of what Apple Intelligence can do wo n’t be live in the coming public beta . In fact , the AI featureswill only be availableto a subset of Apple devices . Still , the way of life that Apple box it all convinced me that the way it ’s transitioning to AI is neater and more unionised than the room Google is doing it .

Image: Apple
An engaging keynote
Apple did a honorable chore centering its tonic around the feature film substance abuser will get once Apple Intelligence get later on in the year without mention “ AI ” too much . Whereas Google used its tonic to justify its pivot , Apple barely touched upon the subject until the second hour . It feltless like a timeshare introduction , convince me of what I could have if I gave in , and more like a land of the wedlock excuse the changes that were decease to come as a outcome of industriousness trends .
Apple spent some of the last one-half of its keynote clip put down out the features of Apple Intelligence and what it would power up . It admit scrubbing backdrop people and object from a pic and generating an emoji based on a text prompt — all thing thatAndroid can doin most illustration . But again , the way Apple presented them as quality - of - life enhancements to the lock organization rather than mark newly - fangled tech made AI feel approachable and even receive in some cases .
The promise of contextual Siri
I have not been coping well with Google ’s modulation over to Gemini . I recentlyrolled back to the Google Assistantafter some thwarting experiences with the current Gemini AI offer , despite the torturing daily monitor thatit ’s on its direction out . Google has n’t been super straightforward with what the future looks like for overbold home function and other related to capabilities after Gemini takes over . Until then , I only sense safe using Gemini on the web .
Meanwhile , Apple ’s over here usher me what I used to envision with the Google Assistant . Contextual Siri will be available for iPhone afterwards this year . The melodic theme is for you to start a conversation with the traditional digital assistant . While the screen radiate around the bound , you could continue in context with your voice or what you ’re doing on the screen until you receive the desired result .
I have Nest Audio speaker system peppered throughout my home because I envisioned a like future with Google , where I would walk into each room , and a digital help would guide me . However , as the month have pass , particularly since Gemini ’s launch , the Assistant ’s power to understand which gimmick I ’m overtop in a specific room is becoming more of a tussle than a helper . If you do n’t believe me , check outthe dozensof annoyed userson Redditwho have been skin to revel Gemini ’s fruits because it is n’t fully mix into everything else the Google Assistant was meant to do .

Image: Apple
In the end, it’s all AI
Over the well - tend garden bulwark , Apple Intelligence is moving full steam forward despite some questions lingering around privacy and the data set . The way Apple present it , AI is a natural evolution of its software package , and your role as a drug user gains you the privilege to experiment within the limits set forth .
Google has also seek to steer us all toward a narrative of experimentation , but it tend to translate to instability in the Android world . I enquire if I would experience less disappointed if I were entirely in on the Apple side of things . Some float commentary about Apple Intelligence lead me to believe I ’m one of the few who feels any optimism following WWDC . Either agency , it does n’t seem like much of a choice . Either you take on that the future of Mobile River is depending on on AI , or you stress to be one of those people who are return to a “ dumb phone ” to maintain your saneness .
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