Lana Del Rey for SKIMS.Photo:Nadia Lee Cohen/SKIMS
Nadia Lee Cohen/SKIMS
Lana Del Reyis a SKIMS girl now.
On Thursday, the “Say Yes to Heaven” singer, 38, was announced as the new face ofKim Kardashian’s brand and itsValentine’s Day shop, available Jan. 23 for $16-$124.
“I’ve been a big fan ofSKIMSsince the beginning, so being featured in their Valentine’s campaign is so exciting,” Del Rey shared in a press release. “Their collection is so pretty and dreamy, which made collaborating with [photographer] Nadia Lee Cohen on the creative so fun. I hope you love it as much as I do.”
Lana Del Rey for SKIMS.Nadia Lee Cohen/SKIMS
The sexy ad takes on the Old Hollywood and vintage Americana aesthetic the 11-time Grammy nominee is known for.
Del Rey wears some of her sexiest looks yet in SKIMS’ V-day lingerie made for the most romantic time of year.
And if lingerie as bridalwear ever became official, we’d nominate Del Rey as its spokesperson because her black slip and matching lace veil is the ultimate “Gothic Bride” ensemble.
“The SKIMS Valentine’s Shop expands its offering to over 29 limited-edition collections of intimates, sleep sets, loungewear and more, with a style for every body,” reads the release.
The award-winning artist joins a growing list of musicians, models, actors — and Kardashian’s own sisters — partnering with the brand.
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Last year, Kardashian, 43, tappedtheWhite Lotusactors, and real-life best friends, Beatrice Grannò and Simona Tabasco as her muses, and in 2021, she calledKendall Jenner, 28, andKylie Jenner, 26 for ared-hot shootthat had the three siblings looking like triplets.
The sky has seriously been the limit for the reality television star and her fashion empire, which signed on with the NBA and WNBA last fall (a.k.a. becoming the organizations’ official underwear sponsor) and expanding its celebrity portfolio with stars likeNelly Furtado,Cardi B,Kim CattrallandPatrick and Brittany Mahomes.
source: people.com
