Photo: Charles Sykes/Bravo/NBCU Photo Bank/Getty
Lisa Rinnaknows a thing or two about the beauty of a full lip — and now, she’s giving fans an easy way to mimic her signature look.
On Wednesday, the Hollywood actress andReal Housewives of Beverly Hillsstar dropped her newest release in herRinna Beautybrand: a line of “Larger Than Life” Lip Plumping glosses.
Designed to increase lip volume and moisture while decreasing lip lines, Rinna’s lip plumper collection features six colorful shades, all with an ultra-reflective sheen that gives lips an immediate and fuller, fabulous facade.
“Your lips will be bigger,” Rinna, 58, tells PEOPLE, “And believe me, I know bigger! I mean, come on — it seems like if I didn’t do a plumper, it would be a lost opportunity, don’t you think?”
“I’m the pioneer!” Rinna says, joking that her lips have had “a career all their own!”
Rinna Beauty
Of course, nowadays, lip injectables have become the norm, withstars of all ages getting them for a fuller look. “It’s nice to all of a sudden be a bit more accepted,” Rinna says. “It was so taboo back in the day when I did it. It was so like, ‘Oh my God!’ So I guess you like to have the company. It makes me like happy!”
Rinna famously pulled back on her own lip fillers with alip reduction surgeryover 10 years ago, after the silicone started seeping throughout her lip and creating scar tissue.
“I’ve gone too far with everything. Let’s face it. I have,” Rinna jokes. “Luckily I’m aware that I go too far and I’m able to pull myself back. But I’ve always gone too far. We know that!”
That’s part of the appeal to her “Larger than Life” lip plumping glosses: one can get their desired fullness without a needle.
“This is doctor-free plumped up lips,” she says of the product, which uses use collagen peptides to plump. “It really works. It really plums your lips. Use this for 28 days, you will have bigger lips. No appointment necessary!”
Rinna’s lip plumpers retail for $24 each. Three shades — red, peach, and a frost — are out now, while the rest of the colors will launch in April. Rinna will be a guest onTalkshoplive’sThe Beauty Editon Wednesday, where she’ll officially kick off sales of her new product.
They can be used daily, and the effects are cumulative with consistent use, the company added.
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Rinna Beauty launched in 2020 with a line of lipsticks, lip liners, and gloss, and found instant e-commerce success. “I’m really proud,” Rinna tells PEOPLE, of Rinna Beauty’s achievments. “We launched during the pandemic when everyone was wearing a mask. I mean, the obstacles were high. But I’m so grateful because people really seem to love the product.
As to where she wants to see it go next? “I would like it to be a billion dollar company,” Rinna says. “How about that? There you go. Reach for the stars.”
source: people.com
