Photo: Armani Beauty
Armani Beauty has a new face.
The Italian luxury icon chose 25-year-old actress and producerSydney Sweeneyto be the face of the brand’s new MY WAY fragrance campaign.
The campaign showcases the new MY WAY Parfum, which will be available for purchase on Jan. 30. The fragrance is a celebration of youthfulness, free spirits and femininity, which is whyGiorgio Armanihand-picked Sweeney for the campaign.
TheWhite Lotusstar shared her good news onInstagramon Wednesday, writing, “couldn’t be more excited and proud to be the new face of @armanibeauty perfume MY WAY💕I cant wait to share more from this campaign, it’s truly been one of the most beautiful experiences filled with adventures and friends 🥹”
Armani Beauty
The fashion mogul added, “All this makes her the perfect embodiment of the MY WAY spirit: a free and profound idea of femininity.”
This idea of femininity was played with through the visuals of the campaign. Sweeney is dressed in light blues and violets, sporting that signature smile while contrasting the bright pink backgrounds and perfectly matching the pinks and purples of the MY WAY Parfum bottle.
This partnership made sense to thefuture Barbarella, who said in the press release, “This brand values inner beauty and provides high-quality products to bring out everyone’s most authentic selves. MY WAY is a fresh fragrance that perfectly encapsulates so much of myself that I can share with others.”
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Besides being the face of MY WAY, theEuphoriastar was already the face of Giorgio Armani makeup. In her new expanded role with the brand, she joins Armani Beauty alongside stars likeCate Blanchett, Tessa Thompson, Regé-Jean Page, Barbara Palvin and more.
source: people.com
